Paintzen, the first on-demand professional painting service, is proud to introduce its new digital DIY Program – a first-of-its-kind online booking engine that supplies do-it-yourself enthusiasts with  Benjamin Moore paint, and all of the tools and expert know-how needed to successfully master all at-home DIY painting projects.

Drastically simplifying painting from start to finish, Paintzen is a full-service on-demand platform that allows customers to book, customize, and pay for professional paint jobs with a licensed and insured painting contractor.  With the introduction of Paintzen’s new DIY Program, customers who prefer a more hands-on approach can order premium Benjamin Moore paint and supplies online with next-day delivery from a participating, authorized Benjamin Moore retailer, and also receive an exclusive DIY tutorial video to help achieve professional results.  For customers who need additional assistance, Paintzen’s project managers are available for guidance throughout the booking process and can even provide expert recommendations for bringing creative visions to life, whether it’s a full-room transformation or a fresh coat of shutter paint.

Within 24-hours of online purchase, Paintzen’s DIY customers will receive a personalized, all-inclusive DIY Kit that includes every tool necessary to complete the project:

Paint
Customers select from more than 3,500 Benjamin Moore colors available in five finishes via the easy-to-use Paintzen color selection tool; and the platform’s smart quoting engine will calculate the exact quantity necessary based on provided room measurements.

Sundries
From the proper brushes and rollers to trays, painter’s tape and drop cloths, DIY customers will receive the supplies required to achieve perfect results.

DIY Tutorial Videos
Paintzen will provide helpful DIY step-by-step videos with each order to help customers master professional painting techniques (or at least nail the basics).

Paintzen’s DIY Program features a selection of more than 3,500 premium paints and finishes from Benjamin Moore, North America’s favorite paint, color and coatings brand, and Paintzen’s official paint supplier.  The DIY Program is available for Paintzen customers in major U.S. markets including the NYC-Tri State, San Francisco, Chicago, Boston, and Washington, D.C. metro areas. All orders placed through the digital platform will be exclusively sourced from one of Benjamin Moore’s 5,000 locally owned and operated retailers to ensure speedy delivery of the highest-quality paint products and project tools.

“Painting is one of the easiest, most cost-effective ways to transform and personalize a space, and our DIY Program equips customers with everything they need to easily achieve professional results at just a fraction of the cost,” said Paintzen Co-Founder and CEO Mike Russell. “This is a first-of-its-kind service that not only offers incredible convenience and value, but with a selection of more than 3,500 different Benjamin Moore paints and finishes, it’s also a great way for people to unleash their creativity whenever inspiration strikes. You just tell us what you want to paint, and we’ll make sure you have all the tools you need to create your own live-in masterpiece.”

“The expansion of Paintzen’s on-demand services to meet the needs of do-it-yourself consumers further grows the customer demographic to reach those who primarily shop online, and increases sales opportunities for Benjamin Moore’s network of local independent retailers,” said Benjamin Moore EVP Sales, Dan Calkins. “We’re pleased to provide Paintzen users direct access to our expansive color and product portfolio, while also offering our retailers the opportunity to engage with and generate sales from a new set of online customers interested in procuring best-in-class paints and finishes for their projects.”